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New

VP, Marketing-HCP (Salary to $225,000)

Tap Native

This is a Full-time position in New York, NY posted September 27, 2021.

Tap Native, the leading health and medical focused content discovery platform, is seeking a VP of HCP Marketing.

The executive we seek will lead in the HCP marketing department by helping to design HCP marketing campaigns in collaboration with dozens of existing advertising clients and Tap Native’s internal teams to ensure the client’s marketing objectives are satisfied.

Qualifications:Bachelor’s Degree required, preferably in the fields of Marketing, Business or a life-science related discipline.Minimum 4 years of experience in pharmaceutical/biotechnology marketing, with a minimum of 2 years of experience successfully executing digital HCP-focused campaigns.Prior AdTech experience required with knowledge around native advertising, NPI targeting, branded and unbranded campaigns, analytics, image+text ads, CPA focused campaigns, campaign optimization and ad serving.Required Knowledge and Abilities: Be flexible and adept to work in a fast-paced, environment with the ability to take initiative and solve problems to build a best-in-class campaign for every client.

Ability to think strategically, while being disciplined and detail oriented in campaign execution and budget management.

Ability to understand deep clinical and medical content and communicate effectively with HCP audiences; ability to translate complex technical and medical content into bite-size pieces and highlight key messaging points which create engagement with the right HCP audiences.Possess strong analytical skills to do both qualitative and quantitative assessments and ask good questions to guide additional insights and innovation.

Ability to collaborate effectively in an evolving cross-functionally matrixed structure with some ambiguity.Be a strong and visible leader in the importance of good business conduct and adherence with applicable laws, regulations, rules and codes.Proven ability to work under pressure and prioritize work to achieve positive results.Develop contingency plans knowing that everything does not always go according to original plansStrong verbal and written communications skills are essential.Team player who’s able to have fun!We offer salary to $225K, full benefits, 401K+ matching, bonus, work from home and more.

Tap Native operates the largest health and medical focused ad platform on the Web.

Tap Native’s content style ad units are displayed in the editorial content on over 1000 health and medical sites for consumers and healthcare professionals.

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Job ID: a339597