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Director of marketing

This is a Full-time position in San Francisco, CA posted December 31, 2019.

About us: unspun is a digital apparel and robotics company building custom jeans for each consumer, on demand.

Our mission is to reduce global carbon emissions by 1% through automated, localized, and intentional manufacturing.

Our revolutionary technology is currently being realized through our own consumer denim brand, a software platform powering digital customization for multiple large apparel labels, and a National Science Foundation-backed hardware team working on the future of additive and automated apparel production.

We’re a fast-moving company powered by, Prelude Ventures, SOSV, and the H&M Foundation.

We also happen to make the best fitting jeans on the planet.

What we’re building: unspun is creating an entirely new way to shop for apparel.

As a consumer apparel brand with technology in our blood, we’re taking a bold new approach towards building the digital brand of the future.

From 3D body scan to perfect-fit garment, our digital roots give us the opportunity to bridge online and in-store experiences in an entirely new way; jeans engineered for you from the future.

About you: You love pursuing new ideas and growing strong movements.

You want this world to be a better place, and want to bring others along for the ride.

You love inspiring people, and understand the power of data and a quantifiable marketing strategy.

You are energized by building communities of people who can make it happen, and are excited about launching a successful consumer brand from the early stage of growth.

As unspun’s Director of Marketing, you will:
• be primarily responsible for increasing awareness of unspun
• build the strategies and tactics for rapid growth across multiple channels (word of mouth, social media, content marketing, and more)
• own and manage our customer acquisition strategy
• direct the content and messaging from our creative teams into effective growth marketing strategies
• prioritize and navigate brand positioning to pierce the noise and deliver aspirational and clear content
• intimately understand and quantify the most impactful touch points with our customers
• help the brand and product teams clarify and execute on brand values, voice, and aesthetic
• initiate continuous and consistent customer and trend research
• lead metric gathering for campaigns and messages that not only resonate, but also inspire and rally
• in the future, recruit and build a world-class marketing team
• work with us from our US headquarters in San Francisco You probably have:
• A recent track record of marketing a brand from ground zero to up-and-coming
• A history of metric-driven marketing and branding, with impressive results
• 5+ years of experience in attracting, converting, and nurturing customers
• An eye and an ear for cohesive and consistent brand visual aesthetic and creative voice
• A reputation for deeply understanding the nuances of social media and marketing channels Our philosophy: We won’t roll our eyes if your socks don’t match.

We get it.

But then, if you spend those extra few minutes in the morning matching your socks and shirt, we get that too.

Our workspaces are sometimes spotless and sometimes chaotic, and we celebrate messy exploration.

We work through complex problems but generate simple and elegant solutions.

We strive to look at things differently, and never do anything solely because “that’s the way it’s always been done.” We’re a team of designers and engineers, industry-veterans and serial entrepreneurs, artists and developers.

We’re aspiring chess masters, and climbers, capoeiristas and bakers, snowboarders and photographers.

Originally spun out of Stanford and the University of Colorado, we now call downtown San Francisco home, with strong ties to Hong Kong.

We are looking for teammates who share our desire to work on ambitious problems and leave the world better than we found it.

unspun is an equal opportunity employer, and we are committed to being a diverse team that reflects a broad range of background, thought, and experience.

We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, age, national origin, status as an individual with a disability, status as protected veteran, or any other legally protected characteristics.

Women, minorities, and people from underrepresented backgrounds are strongly encouraged to apply.