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Director/Sr. director digital acquisition

Smartstop Self Storage

This is a Full-time position in Ladera Ranch, CA posted October 6, 2019.

SmartStop® Self Storage is looking for an experienced, innovative digital marketing leader to lead our customer acquisition in all digital channels.

This high visibility, high impact position will be responsible for defining the digital marketing acquisition strategy and leading a high functioning team to execute on that strategy.

A successful candidate will have several years experience in demand generation, paid search, SEO, social marketing, and ability to manage key strategic initiatives in digital marketing acquisition.

Essentially, this candidate owns the top of the funnel for customer acquisition.

Job Responsible for all upper-funnel engagement with a primary objective to drive high volume of qualified leads into a sales engagementDefine the strategy for paid search (search and display) with major platforms and lead the marketing team in executing that strategyManage multi-million dollar paid search spend and maximize conversion metrics within constraints of a given budgetDrive SEO placement enhancing initiatives including driving backlinks, generating citations, ensure multi-data source accuracy of all listing locations, and publishing high-quality content for all locationsWork with multiple external vendors to support digital acquisition initiatives and continue to evaluate vendor capability and alignment to company objectivesPropose and evaluate new digital marketing acquisition strategies that take advantage of changing customer preferences, new technologies and/or innovative platformsDefine A/B testing approach, develop test roadmap and execute on testing roadmap reporting results to teamRegularly Analyze and report progress on KPIs to the internal leadership teamDefines approach and processes for new facility onboarding with the objective of quickest time to placement and authorityKeep pace with search engine and paid search industry trends and developmentsCoordinate initiatives with other internal marketing and operations teams to ensure optimal marketing effectivenessContinually motivate marketing team members to achieve new heights and evaluate direct reports performance and contributions to company successAs needed provide marketing team organization recommendations based on planned initiatives and the current roadmap Candidate CharacteristicsExperience in problem-solving and analytical skills, and the ability to bring innovative and creative thinking to the table.Confident communicator who can evangelize our marketing propositions to all team members internal and external.

Leader who is viewed by others as having a high degree of integrity and forethought in their approach to making decisions, while always taking into account what is best for the organization.Entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.Attract and recruit top talent, motivate the team, collaborate effectively and coach performance; widely viewed as a strong developer of others.Strong desire to work in a fast-moving, entrepreneurial environment with a bias towards making tough decisions.BS Degree in a relevant field of study5-7+ years of digital marketing experience with preference to multi-location experience2+ years in a leadership and management role, at either a Manager or Director levelSeamless analytics capability with the ability to utilize mainstream analytic toolsExperience successfully managing multi-million dollar marketing budgets across multiple digital/media channelsExperience in using SEO data tools; Google Analytics, Google Webmaster Tools, and SEMrushStrong analytical skills with the ability to apply business strategy to data analysis and recommendationsAbility to manage and oversee both analytical and creative marketing team membersA desire to do both strategic planning and daily execution/optimization, as neededExcellent communication skills, including the ability to sell and negotiateAbility to project plan and effectively manage multiple concurrent projectsStrong business acumen with the ability to set out a vision and strategic planning initiatives SmartStop SmartStop is a self-managed REIT with a fully integrated operations team of approximately 350 self storage professionals focused on growing the SmartStop® Self Storage brand.

SmartStop, through a wholly owned subsidiary, also sponsors other self storage programs, including Strategic Storage Trust IV, Inc.

and other private programs.

It is the tenth largest self storage company in the U.S., with approximately $1.4 billion of real estate assets under management, including 113 properties in 17 states and Toronto, Canada that are directly owned and managed by SmartStop, as well as a growing portfolio of 21 properties in 8 states where SmartStop serves as the property manager for properties owned by its sponsored programs.

In total, this portfolio comprises approximately 87,000 units and 10 million rentable square feet.

Additional information regarding SmartStop is available at