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Email marketing manager

Beautycounter

This is a Full-time position in Santa Monica, CA posted December 19, 2019.

One by one, we are leading a movement to a future where all beauty is clean beauty.

We are powered by people, and our collective mission is to get safer products into the hands of everyone.

Formulate, advocate & educate— that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why?It’s really this simple: Beauty should be good for you.We are currently looking for an Email Marketing Manager.

In this role you will:
• Create yearly marketing editorial calendar and production schedule across all points of content production: merchandise, design, web production and IT
• Manage automated and triggered email programs
• Lead design and functionality of all non-responsive emails, implement new esponsive email templates
• Perform database cleaning and implement engagement filters to increase email deliverability while decreasing email cost, and increasing both open and conversion rates YOY
• Create custom excel dashboard for tracking all email analytic data broken out by dates, segments, mailings and promotions
• Identify database issues and worked with technology to fix current issues and mitigate any chances of future issues
• Create A/B testing schedule and modify subject lines, images, colors, placement, send times, send days and frequency of emails within segments, based on customer behavior
• Manage large email lists with heavily segmented groups ensuring all promotional messaging and dynamic code was accurate Qualifications:Bachelor’s Degree in Marketing, Communications, Statistics or related field4+ years of experience in digital/email marketingExperience working with ESPs and email vendorsExperience with key email metrics to support and recommend innovative marketing strategiesKnowledge in CAN-SPAM and email best practicesExperience with HTML CodingAbility and willingness to quickly learn tools and processesImpeccable attention to detail and quality assuranceExcellent organizational skillsAbility to work in fast-paced environment while meeting aggressive deadlinesExperience working effectively with cross-functional partnersAbility to multi-task multiple projects, manage competing priorities and successfully deal with last-minute changes