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Product marketing manager

Career Techniques Inc.

This is a Full-time position in San Francisco, CA posted December 18, 2019.

Position Summary As a Product Marketing Manager you will play a pivotal role in shaping the positioning, narrative, and marketing strategy for our suite of audience and advertising technologies.

We are seeking a high-energy, forward-thinking professional skilled in go-to-market strategy, execution, narrative development, communication, and project management.

This is a highly cross-functional role in which you will collaborate across a broad range of global stakeholders—including product management, communications, global delivery, and agency teams—to inform and empower users and drive impactful product engagement.

Your primary responsibility will be to create narratives, content, and training programs that communicate the value of the company products to agency stakeholders and prospective clients.

This content will serve to drive engagement and adoption with users, and provide compelling product information during new business pitches.

You will act as a representative for company products across the agency network.

This position has the opportunity for a high degree of visibility and leadership across our network of agencies, stakeholders and clients.

Responsibilities Go-to-market Attain an intimate knowledge of our agency audiences and their most pressing business challenges through research, feedback loops, and direct interactions Develop the strategic pillars of go-to-market strategy including: positioning, target audiences, messaging and content strategy, launch strategy, training plans, and marketing execution Own go-to-market programs across our US and international markets from ideation to execution.

Deliver seamless and impactful product launches in partnership with our Product, Communications and Global Delivery teams Product Expertise Become a subject matter expert in a defined area of the product suite and serve as a guide on its functions and value to our users Translate product roadmaps into clear and impactful communications to our agency stakeholders Narrative Development & Collateral Creation Define product messaging that resonates with internal and external audience segments Translate complex product details into easily digestible, meaningful stories Bring these stories to life across multiple touchpoints and key deliverables – including marketing briefs, presentations, one-sheets, videos, and email communications Qualifications Basic Qualifications: BA/BS degree in Marketing, Advertising, Business, English, or a related field 3+ years of product marketing experience; 5+ years total work experience Experience in digital technology, advertising, advertising technology or enterprise software Experience developing narratives for highly technical products Superb writing skills; the ability to distill complex ideas into simple, crisp words.

Writing samples will be required Preferred Qualifications: Ability to assimilate technical information quickly, then identify and position key product features, benefits, and value propositions in a clear and compelling way Outstanding interpersonal skills, the ability to represent and influence across functions A true team-player, paired with the initiative and willingness to independently drive major projects from inception to completion Ability to work cross-functionally to understand and prioritize broader business objectives Ability to successfully balance multiple competing priorities and manage complex work streams while consistently delivering results Working knowledge of graphics arts software (Adobe Illustrator, Photoshop, WordPress).

Demonstrated ability to learn new tools and programs.